Homelessness is a “wicked problem” and has been adopted as a “grand challenge” by the social work profession nationally. The Project Homeless Connect model was developed in San Francisco. The direct aim of PHC is connect people to the services they need in a one day event. So instead of a person running all over town trying to get services, all the service providers come to one central location and set up shop. PHC 2019 will be the 8th time it has been run here in Rochester and the feedback from the past guests as well as the providers has been overwhelmingly positive. We collect data, and the data shows that this approach works.